MoMA
Art-Making

In this project, the goal is to

find a fun interactive solution

to the challenge of how to make

the Museum feel accessible and

naviagable for visitors.

Key Words:

ART-MAKING

CREATIVITY

ENJOY

EXPLORE

FUN

INSPIRATION

UNDERSTAND

Needs
Contemporary Art
One of the difficulties many people have in approaching contemporary artwork is its diversity - diversity of material, form, subject matter, and even time periods. Contemporary art, on the other hand, does not have one, single objective or point of view. Its view, instead, is refracted, prismatic, and multi-faceted. Reflecting the diversity of the world today, in all of its complexities, contemporary art reflects life as we know it. It can be, therefore, contradictory, confusing, and open-ended.
C. L. (2016, August 3). How to Teach Your Children to Care about Art. Retrieved from https://www.artsy.net/article/artsy-editorial-how-to-teach-your-children-to-care-about-art
MoMA Asks

What is it about art that commands a person’s attention?

What impact can art have on a person’s development?

What can be done to install an appreciation of art in human?

How can people relate to diversity of materials that artists use?

People Ask

What is Modern Art?

What am I supposed to feel or understand?

What does the artist meant here?

Why did they use this material?

Motifs
The motifs were designed by using the word ’MoMA’ and squares. The architecture of MoMA is known for it’s the bold square shape. Each square symbolically represents the new MoMA’s feature - Modern art, Navigation, Dialogue Around Art, and Art-Making. Colors were inspired by the Museum of Modern Art’s representative colors of black, red, and white. I gave a hint of grey to each colors to keep them more freindly, yet fresh.
moma_golden
moma_letters

Persona

& Understanding

persona_shelby
persona_noah
persona_art
Encompass audience approach to combining careful looking, art making, and dialogues around art.
look_and_lear

01

Look & Learn

Get guided with AR Nevigation and look Art works

art_making

02

Art-Making

Engage with Art, by creating your own work. Be Creative!

dialogues

03

Dialogues

Have your work installed at MoMA to Share your experience.

sketch

Art Making

& Understanding

01

Cubism

Pick an Avatar Take Pictures Place Stickers Create a Figure

02

Symbolism

Look At A Painting Express Feelings Take a Picutre See the Affects

03

Kinetic Art

Draw A Shape Change Colors Place Them On A Hanging Mobile

moma_home

04

Expressionism

Put Earphones On Pick A Music Listen To Express Feelings

05

Surrealism

Choose Two Images Combine Them & Create a Story

06

Pop Art

Take A Picture Create A Stamp Stamp To Create A Picture

moma_screens
information_architecture

Dialogues Around Art

You can share your work and have

your work installed on the first floor!

around_art
print_dice
moma_screens2